Job Information
Tractor Supply Company Email Marketing Specialist in Brentwood, Tennessee
Email Marketing Specialist
Overall Job Summary
This position serves as the subject matter expert for TSC’s campaign management software and is responsible for building the segmentation of customers for all campaigns across the Marketing organization. This role owns the cross functional relationship within the organization for ensuring the campaigns target audiences are built to satisfy desired business requirements, drive sales and hit target deadlines by provided documentation. In addition, this position will aid the team with data analysis requests from the Campaign Management Tool as needed by the business.
Essential Duties and Responsibilities (Min 5%)
Translate Marketing segmentation strategies & goals into actionable customer lists by utilizing critical thinking in combination with a Campaign Management Tool
Identify Target Campaigns and ensure Segmentation is built to meet business goals, strategies, and executional deadlines of cross functional partners
Develop enhanced segmentation processes and appropriate business documentation to drive process efficiencies and enable a higher frequency of personalized customer communication
Execute segmentation strategies across all campaign types through a Campaign Management Tool
Partner with IT to ensure that all needed business requirements are defined and available for needed CRM Segmentation.
Provides recommendations to business on needed Campaign Management Tool enhancements.
Work with Analytics Team to identify test & learn opportunities, build appropriate segmentation, and ensure statistically significant samples are being held out for A/B Testing
Required Qualifications
Experience : 2 years experience in Marketing, Advertising or IT. Understanding of Retail, CPG , or Marketing Agency business needs prefered but not required
Education : Bachelor’s Degree in Business, IT or Marketing. Any suitable combination of education and experience will be considered.
Preferred knowledge, skills or abilities
Experience with customer list generation tools such as IBM Marketing Solutions, Adobe Campaign, SAP CRM, or SDL Campaigns a plus
Experience with SQL a plus
Proficiency in Microsoft Office products
Experience with Microsoft Visio preferred but not required
Speak, read and write effectively in the English language
Working Conditions
- Normal office working conditions
Physical Requirements
Sitting
Standing (not walking)
Walking
Kneeling/Stooping/Bending
Reaching overhead
Lifting up to 20 pounds
Disclaimer
This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. A team member should perform all duties as assigned by his/ her supervisor.
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EMPOWERMENT
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OPPORTUNITY
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